Case Study:

I had a client who needed a new look for his company. All the details he had in mind were 4 colours - dark blue, red, white and black, the rest was left to me.

After long discussions we decided that an advertising campaign was needed along with a new corporate identity. I drew several designs manually, we met up and discussed them.

My client decided on quite a simple logo with text over the top, so off I went to my Imac and produced it on Photoshop and In Design. The logo was in the colours of dark and light blue and white whith red and black text. It worked beautifully. My client was "over the moon" with it.

We then got together and discussed the much needed advertising campaign. He wanted the same colours as the logo for the layout. His requirements were:- a full colour leaflet - double sided, an eight page brochure, a flyer and a business card.

I drew two layouts for the leaflet, both had 2 colours, 2 large graphics in the background and 3 small graphics in front, with loads of text. The logo was placed in the top right hand corner.

My client preferred the second layout because the larger graphics were more colourful. We decided that this was the layout to be used for the brochure and flyer as well, but obviously with different graphics and text, but the same colours. The four inside pages were to be in monochrome but everything else to be in full colour using glossy paper.

He gave me a deadline of three weeks from beginning to end, I managed to design everything in 15 days flat!

After seeing my print outs, he decided that he wanted me to print out 3000 leaflets, 1000 brochures and flyers and 5000 business cards!

Brilliant, I enjoyed working with him.